Digital & Relationship Marketing Specialist
Location: Western Cape
Salary: R37 500 - R41 667 Per Month (Negotiable)
Sector: FMCG, Marketing, Management, Procurement
EE Position: No
Job Type: PermanentPermanent
Salary: R37 500 - R41 667 Per Month (Negotiable)
Sector: FMCG, Marketing, Management, Procurement
EE Position: No
Job Type: PermanentPermanent
Closing Date:16 March 2015
Reference: EV DRMS
Own the Digital and RM strategy with this highly reputable and innovative FMCG! Lead, develop and support the implementation of cutting edge Digital & RM plans against strategies. Must have min 8-10 years exp with a Marketing degree & a proven track record in Digital & RM. Experience in managing complexity across a portfolio & strategic partnerships.
a) Financial
While minimal budget sits within the role, it works with Brand Teams to provide advice on the most efficient and effective allocations of their Marketing spend across their full annual campaigns, as well as how to allocate budget to new technologies or suppliers.
While minimal budget sits within the role, it works with Brand Teams to provide advice on the most efficient and effective allocations of their Marketing spend across their full annual campaigns, as well as how to allocate budget to new technologies or suppliers.
b) Leadership Responsibilities
This role does not have any direct reports, however coaching and leadership of Brand teams plus influencing and coaching all levels from Director to Assistant Brand Manager is core to the success of the role. The role will also have to work with numerous functions across Diageo to ensure delivery of objectives and alignment with global and regional best practice, inputs, platforms and projects.
The role demands excellent thinking and planning skills, attention to detail, strong interpersonal skills, flexible influencing style, a passion for cross-functional working and a team player.
Purpose of Role
Lead, develop and support the implementation of cutting edge Digital and Relationship Marketing plans against strategies, challenge channel and platform selection, systems and best practice to ensure Company delivers excellence in Digital and RM. Leading best practice delivery of digital and Relationship marketing tools and keeping Company on the cutting edge of the market place.
Top Accountabilities
1) Drive delivery of the Digital Marketing and RM Strategy
The role will support brands on the development of their Digital and RM Strategy, from strategy during GAME planning, to specific plans on acquisitions and retention thereby ensuring they address key brand growth drivers and that the plans are impactful, efficient and use previous learnings to be the most effective.
2) Support
Delivery of the Digital and RM Strategy
The role will work to ensure the brand teams are delivering best in class Digital and RM plans which are fully evaluated and set against clear digital targets in order to manage and measure campaigns against. Helping to address and overcome any issues as they arise. Also working with the lead Digital agency and other key brand agencies to ensure the Digital plans are fully integrated and delivering a compelling consumer journey.
The role will work to ensure the brand teams are delivering best in class Digital and RM plans which are fully evaluated and set against clear digital targets in order to manage and measure campaigns against. Helping to address and overcome any issues as they arise. Also working with the lead Digital agency and other key brand agencies to ensure the Digital plans are fully integrated and delivering a compelling consumer journey.
3) Digital and RM Capability Build
Keeping up to speed with the latest developments in Digital Marketing and RM and ensuring that this is rolled out to the various brand teams and other stakeholders (leadership team and external agencies) and new opportunities are evaluated and tested if relevant. Develop an ongoing capability build programme designed to continually provide up to date, relevant information to the Marketing Department.
4) Marketing Initiatives
4) Marketing Initiatives
The role will be responsible for identifying business requirements, scoping opportunities, implementing and evaluating a number of initiatives that will deliver learnings and value back to the business, benefiting a number of brands. These initiatives may range from testing new technology, partnering with 3rd parties or improving our reporting capabilities.
The role should be seen to drive best in class digital across the marketing department and lead in driving the business forward.
5) Technology
The role requires a solid understanding of technical digital platforms and programmes which will enable the role to challenge our brand teams and agency partners in order to ensure we are using the most effective, efficient and best suited technology relevant to the campaign.
This should include a solid understanding of mobile technology.
6) Database and enablers
Maintaining overall responsibility for the database including day-to-day management of database agency. Promote and ensure the delivery of core dataset, using corporate knowledge to ensure best possible response rates. Mine database for new consumer targeting opportunities.
Ensure in conjunction with the relevant IT support that appropriate technology enablers are in place to support Digital Marketing and RM initiatives, including appropriate hosting environments, broadcasting / messaging platforms and any other systems needed to deliver on the Digital Marketing / RM agenda.
Ensure that the appropriate policies and procedures are in place to ensure compliance with all relevant regulations and legislation, as well as promote world-class adherence to best-practice data management and consumer communication principles.
Companies may expire jobs at their own discretion.
No comments:
Post a Comment