Marketing -Digital Marketing Coordinator

Digital Marketing Coordinator

Remuneration: Basic salary
Benefits: Medical Aid and Pension
Location: Cape Town, CBD
Education level: Degree
Job level: Mid
Type: Permanent
Job description
The Moresport digital marketing team is responsible
for the Sportsmans Warehouse and Outdoor
Warehouse websites and e-commerce stores and for
all related marketing activity.
We are looking for a highly motivated digital marketing coordinator who is passionate about digital marketing and e-commerce to join the team at our Head Office in Cape Town. Reporting to the
Moresport digital executive, this role is a fantastic
opportunity to grow your career in digital marketing and e-commerce as you will be responsible for managing the Sportsmans
Warehouse website which includes taking ownership
of the related online campaigns and digital
marketing calendar to build the Sportsmans
Warehouse brand and website and to drive
customer acquisition and e-commerce sales. In addition, you will manage the duties of your digital team, and be expected to contribute to current as well as future digital strategy.
If you have an eye for detail coupled with marketing flair and you are used to rolling up your sleeves to get results, while keeping to the strategic business focus, then is the winning role for you.
Moresport is a subsidiary of Holdsport Limited, listed on the JSE.
Key role responsibilities:
Managing the day-to-day operations of the Sportsmans Warehouse website
Involved in setting the online marketing and website strategy for the online store
Directly involved in the design, improvement and
evolution of the Sportsmans Warehouse website and related digital communication
Driving the content and UX presentation improvement and administration for the website overall, as well as for specific sporting categories including:
o Administering, reviewing and revising online
product display
o Reviewing creating and updating product, brand
and category information
Overseeing the digital marketing calendar in
collaboration with the buyers and planners
Managing workflow and duties of the Sportsmans Warehouse digital team members
Managing workflow and budget with affiliated
digital agencies
Managing the applicable online campaigns: social
media, PPC
Briefing/managing other outbound digital
marketing
Measuring and reporting on campaign results
Compiling monthly website and category performance reports
Company Description
Sportsmans Warehouse stocks the widest range of
sporting equipment, clothing and footwear in South
Africa, sourced from major international and local
brands. We have a huge selection of sports and outdoor gear at competitive prices. Browse our online store and if you can't find what you are
looking for please don't hesitate to give us a call
or visit one of our 35 stores countrywide.
Requirements
A marketing qualification (degree or diploma)
At least three years digital marketing
experience
A solid understanding of the fundamentals of website design and presentation
Good understanding of conversion optimisation
with demonstrable experience
A solid grounding in social media: strategy, advertising and reporting
Experience with analytics, SEO best practice and PPC campaign creation and management
Mobile marketing understanding would be
advantageous
Excellent communication skills – verbal and written
MS Office fluency
Personal Skills/Attributes
Passionate about digital marketing and up to date on all trends and opportunities
A love for sport and retail
Good team player but also able to operate independently and lead a team
Strong organisational skills
Dependable and detail orientated
Good managerial, interpersonal and problem
solving skills
Ability to multitask in a fast-paced environment
Customer oriented
Posted on 05 Nov 10:50
Contact details: Johan Strydom, Sportsmans Warehouse
021 464 5211
johan@moresport.co.za

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